The people who are most vulnerable to crisis and disaster, like those in low-income communities and women, are disproportionately affected by pandemics like COVID-19 or disasters like flooding caused by climate change. All too often, solutions come from the top down and do not incorporate felt needs and effective solutions on the ground. These systems are not deployed on trusted or regularly used platforms that reach the last mile, limiting effectiveness.
Localized response that incorporates vetted, trusted peer-to-peer communication has been proven to have better outcomes for behavior change, and helping communities respond and recover more quickly. In the face of increasing disaster and crises, social cohesion and connection via AtmaGo provides a way for everyone to be next responders, and lead place-based solutions that reduce mortality, morbidity, and economic losses in the short and long-term.
We specialize in community-based and driven tech solutions that build agency among women and low-income communities. Our goal is to serve the billions of people globally who are on the front lines of crisis and disaster and are often unreached by traditional forms of early warnings and response.
Mission and Vision
Atma Connect is building ground-up disaster and crisis resilience in vulnerable communities. We envision a world where people use technology to amplify their voices, help one another, share solutions, and take action. Our overarching goal is to reach a billion users living in low-income, crisis and disaster vulnerable communities worldwide so neighbors can help neighbors mitigate, prepare for, respond to, and bounce back from disasters and from pandemics like COVID-19.
We build social cohesion, mutual support and improve access to trusted, vetted information for those affected by disaster and crisis. AtmaGo is our hyperlocal social network that sources, vets, and delivers actionable, info. On the app, people share/find info, like COVID-19 preparedness, they organize events, like digital literacy for refugees, they find work, and they receive alerts/make reports about hazards, like early warnings. The app is combined with Citizen Journalism, resilience events, and partnerships with local organizations, and local and national governments to ensure that users build trust and see real improvements.
AtmaGo is innovative because it empowers those most affected by crisis and disaster through an informal network. It extends the reach and power of humanitarian actors, increases the flow of critical information, and generates mutual support to reduce conflict. It leverages the power of pro-social, peer-to-peer communication, rather than taking a top-down approach. We take a self-reliance approach so that the most vulnerable people can drive change that improves their lives and their communities.
Planned Goals and Milestones
We are creating a dedicated COVID communication system. We need support in developing communications that highlight emergency relief and services, that connect people to organizations providing psychosocial support, and that share information about caring for family members. We are building an AtmaGo needs assessment to support government officials and iNGOs in identifying needs so that aid and services can be more effectively delivered.