When children grow up in a society engulfed by sectarianism, corruption, inequality and a lack of human rights, these become “normative” values that define how they look at the world and create strategies to survive. This is particularly true of children growing up exposed to sustained ethnic and/or religious conflict for whom violence and intolerance is then deeply ingrained. Resetting the normative values of children during this developmental period has the potential of breaking this cycle.
While educational entertainment has been used in the developing world, through programs like Sesame Street, its use, to date, has been limited to pre-school programing for social and emotional skills development. 1001 Nights is one of the most effective uses of this approach to teach lifeksills and gender equality, engaging children in discussion and dialogue around key issues.
|Projected Cumulative Lives Impacted||1,000,000|
|New Implemented Countries||Gambia, The, El Salvador, Burkina Faso, Senegal, Sierra Leone|
The executive team features creative and technical experts in children’s education and entertainment including founders Aly Jetha, co-creator of the 1001 Nights program, and Shabnam Rezaei who has been featured on CNN, Forbes, and BBC as an expert in promoting diversity and inclusion in the media. Other senior members include the former Head of Research and Development at Sesame Workshop, and Emmy award-winning writers. 60% of BBB’s senior leadership is female.
EXECUTIVE TEAM INCLUDES WOMEN