To deliver quality, cost-effective and readily affordable everyday lighting and mobile charging solution.
How does your innovation work?
Pay-as-you-go financing technology makes this flexible product extremely affordable for consumers, with a low initial outlay and monthly payments amounting to what consumers would otherwise spend on fuel and mobile charging, so the system pays for itself through these savings. Once paid for (in a year or less), consumers own it and can redirect kerosene or diesel savings to more productive purposes. Pay-GO delivers a quality, cost-effective and readily affordable everyday lighting and mobile charging solution. To saturate an area for a successful launch, this proposal focuses on region surrounding the Ugandan capital of Kampala.

This will enable d.light to target likely early adopters comprising of two specific segments: i) rural and peri-urban off-grid families and small businesses with incomes of $1-$5 per day, who need grid-independent energy for lighting and mobile charging, and ii) salaried urban workers who want to provide an energy solution to their extended family living in off-grid peri-urban and rural areas.