Updated Feb 03, 2021

Colette Beukman

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The innovative Healthy Village approach stimulates community behaviour change for better WASH, improved food security and nutrition, and essential care for mother and child health.

Our approach stimulates community behaviour change for better WASH, improved food security and nutrition, and essential care for mother and child health.  This is done by: - Raising awareness on healthy behaviours through peer to peer learning with caregivers, using community support groups and volunteer mentors, community courtyard sessions, and in schools targeting youth. This creates a...
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Our approach stimulates community behaviour change for better WASH, improved food security and nutrition, and essential care for mother and child health.  This is done by: - Raising awareness on healthy behaviours through peer to peer learning with caregivers, using community support groups and volunteer mentors, community courtyard sessions, and in schools targeting youth. This creates an increased demand for quality products and services to make those healthy behaviours possible. - Improving access to affordable WASH & nutrition products and services in communities and households by strengthening entrepreneurship. - Improving  the  consistent supply  and  diversity  of  food  and  nutrition, for instance through encouraging homestead gardening Beyond using growth monitoring data of children under five, we use an approach that builds on Community Led Total Sanitation, with a strong focus on nutrition sensitive hygiene, to trigger communities to sustainably improve their WASH quality, nutritional status, and food hygiene.  Many programme elements link to maternal and child health, such as exclusive and complementary breastfeeding and ensuring ante- and post-natal care for mothers. Max Healthy Villages are officially designated by local government and community leaders once they meet criteria for behaviours related to water use, waste and excreta disposal and good practices for child health, nutrition and Sexual and Reproductive Health, and maintain them for one year.
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MLC Vanguard
  

Stage 5: Scaling

Registered in Bangladesh and Netherlands as Non-Profitin Bangladesh and Netherlands as Non-Profit

Focus Areas:

Water Sanitation and Hygiene (WASH), Nutrition, Sexual and Reproductive Health and 1 MoreSEE ALL

Water Sanitation and Hygiene (WASH), Nutrition, Sexual and Reproductive Health and EntrepreneurshipSEE LESS

Implemented In:

Bangladesh and Ethiopia

Bangladesh and EthiopiaSEE LESS

1,199,308
Lives Impacted to Date
2
Countries Implemented In
1,199,308
Customers
37
Employees
$25,758,798
Funds Raised to Date

Problem

Worldwide, approximately 144 million children under five are stunted: too short for their age. Stunting causes long term mental and physical disabilities. These children perform worse at school, and face a higher risk of disease, unemployment and poverty in their life. This is unjust as stunting is preventable: It is caused by malnutrition, not just because of poor diet but also repeated infections from unsafe water and exposure to faecal matter from humans and animals.

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Solution

The Max Healthy Village approach mobilizes the entire community towards lasting sanitation, hygiene and nutrition behaviour change, because healthy children grow up in healthy communities. We do this by engaging households, entrepreneurs and local government, and we make sure it lasts by empowering them to continue beyond the end of the programme. To create a living environment for children to grow up healthy, we target key WASH, nutrition and essential care behaviours.

Target Beneficiaries

In Bangladesh, our programme area falls within the hard-to-reach and predominantly poor Southern Coastal regions of Pathuakali, Satkhita, and Khulna. Our current programme area covers a total of 1.2 million people, and more than 1600 villages. In Ethiopia, our programme area falls within the regions of Amhara and Tigray. We are beginning a 5-year Healthy Village programme in Ethiopia that will reach 400,000 people in underserved rural Woredas of Amhara and Tigray regions by 2025.

Competitive Advantage

Our innovation is different because we focus on the outcome - child health - rather than a specific sector, and ensure to bring in what is needed to achieve it in an integrated way. The Healthy Village approach aims to break sector silos of food and nutrition security, WASH, and care, to tackle stunting and under-five child health from more than one angle. Migration of ownership to local stakeholders over the course of the programme, along a five-phase pathway to sustainability, ensures lasting change. The ‘Healthy Village’ process is community and parent-led, and to be endorsed by (local) government: we promote change via local ‘champions’ –community leaders, WASH committees, Health Extension Workers, Agricultural Development Agents  etc.  We focus on Market-driven solutions: Entrepreneurs and sales agents play a crucial role to drive demand for affordable, quality nutrition, sanitation and hygiene products and services - and then meet that demand with quality supply.

The Team Behind the Innovation

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Jan 2021
New Country Implemented In
Ethiopia
Dec 2019
Lives Impacted
1,199,308
Jan 2012
New Country Implemented In
Bangladesh