Updated Mar 04, 2020


Part of Praekelt Foundation

MomConnect uses mobile technologies to provide health information to pregnant women and new mothers via SMS and WhatsApp. It also enables women to reach out with questions, and establishes a feedback loop to improve healthcare services


Debbie Rogers

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Stage 5: Scaling

(250 chars) MomConnect is active in 95% of healthcare facilities in South Africa and has registered over 2.7 million mothers. The programme is expanding to address certain diseases, medication adherence and ECD support for the first 5 years of a child’s life.

Focus Areas:

Maternal Newborn and Child Health, Nutrition, Parent & Family Engagement and 3 MoreSEE ALL

Maternal Newborn and Child Health, Nutrition, Parent & Family Engagement, Prevention & Vaccination, Health Systems and Primary CareSEE LESS

Implemented In:

South Africa

South AfricaSEE LESS

Country Implemented In

Innovation Description

MomConnect is a National Department of Health program in South Africa that has used mobile phones to deliver stage-based maternal and child health messages and to provide helpdesk services to over 1.8M women. It is complemented by NurseConnect, which provides psycho-social support, a helpdesk, and training to 20,000 nurses. Both are integrated into existing health data systems so that administrators can identify and respond to service delivery gaps. MomConnect's proven demand and the success of the program at reducing barriers to access to care has driven demand for similar programs across Africa, customized to local needs, and has been launched in Nigeria and Uganda. Regional scaling is held back however by concerns around sustainability. To improve the program's overall value proposition, we are developing and testing with GCC public-private partnerships that can generate revenue to cover running costs, and developing an M&E framework to better track the program's health impact.


Jan 2018
Funds RaisedVERIFIED
Maternal Newborn and Child Health
Implemented InSouth Africa
Date Unknown
New Country Implemented In
South Africa