Updated May 19, 2020

Safe Hands Kenya

Part of Dalberg

www.safehandskenya.com

Bhavana Chilukuri

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Safe Hands Kenya is a mission-driven alliance of Kenyan organizations deploying free soap, hand-washing stations and masks while disinfecting public spaces as a first line of defense against COVID-19.

Safe Hands Kenya was created for the large-scale distribution of soap, hand-washing stations, and face masks while disinfecting public spaces. Rather than bringing external capabilities to Kenya, we quickly realized the need to rapidly pivot local knowledge, talent, and capacity towards tackling COVID-19. Thus, ~30 top-tier Kenyan companies and social enterprises came together to deploy their r...
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Safe Hands Kenya was created for the large-scale distribution of soap, hand-washing stations, and face masks while disinfecting public spaces. Rather than bringing external capabilities to Kenya, we quickly realized the need to rapidly pivot local knowledge, talent, and capacity towards tackling COVID-19. Thus, ~30 top-tier Kenyan companies and social enterprises came together to deploy their resources to tackle this problem at scale. Together, these companies have used agile methods to design data-driven interventions that bypass traditional supply chain flows for quick crisis mitigation. They cover every part of the value chain, from manufacturing to consumer education, and each one has suspended profit motive to ensure vulnerable Kenyans have access to sanitation products at no cost. This prioritizes last mile saturation for under-served communities and develops an evolving bundle of complementary and reinforcing interventions. Targeted distribution is only half the challenge - it's vital that people understand why and how to use the products effectively through consumer awareness. SHK has launched a massive consumer education campaign to drive adoption and maximize public health benefits. Branded #TibaNiSisi (“We are the Cure” in Swahili), the campaign is live across social media, print, TV and online publications, showing people how to stay safe, and providing practical guidance on hygiene and sanitation.
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We completed a pilot in Dandora to prove our concept and are now in expansion mode. By May's end, we will reach over 1M Kenyans with soap; have 400 handwashing stations open; distribute 100K masks; and conduct daily disinfection in 3 communities.
Registered in United States as Non-Profit, in Kenya as Otherin United States as Non-Profit, in Kenya as Other

Focus Areas:

Water Sanitation and Hygiene (WASH), Social and Behavior Change, Data/Analytics and 2 MoreSEE ALL

Water Sanitation and Hygiene (WASH), Social and Behavior Change, Data/Analytics, Public-Private Partnerships and HealthSEE LESS

Implemented In:

Kenya

KenyaSEE LESS

1,300,000
Lives Impacted to Date
1
Country Implemented In
1,300,000
Customers
2
Employees
$1,069,000
Funds Raised to Date

Problem

COVID-19 is tearing through the developing world, leaving hundreds of millions of people at risk. In such contexts, where low-income families often live in dense informal settlements and must continue working to put food on the table, following rules like social distancing is simply not possible. With Safe Hands Kenya, we set out to design a new model for reducing the transmission of COVID-19 among communities that can least afford to sustain the impact of the pandemic on their lives.

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Solution

Safe Hands Kenya is an alliance of ~30 top-tier Kenyan companies that are deploying the most pragmatic, scalable solution to limit exposure to COVID-19 in Kenya: rapid mass sanitation. Through Safe Hands Kenya, we are engaging in large-scale distribution of free soap, hand-washing stations, and masks while disinfecting public spaces; and conducting a behavior change and consumer education campaign called #TibaNiSisi ("We are the Cure" in Swahili) to fight the spread of COVID-19.

Target Beneficiaries

The intervention aims to reach all Kenyans that the most vulnerable communities across Kenya. To ensure that we are reaching those most in need first, we have built geospatial demand maps to ensure that the supply of essential products is delivered fairly and efficiently to vulnerable communities across Kenya. Areas of high risk are targeted first, based on maps that take variances in living conditions, population density, and economic fragility into account.

Mission and Vision

In the short-term, our mission is to curb the spread of COVID-19 within Kenya. Our long-term mission is to embed better sanitation and hygiene practices that will protect Kenyans from diarrheal diseases and other sanitation-related diseases in the future. We envision a world where every person, regardless of their circumstances, has easy access to the sanitation and hygiene products that they need to protect themselves and stay healthy over the course of this pandemic and beyond.

Competitive Advantage

SHK is unique because of: 1. Its data-driven approach. Areas of high risk are targeted first, based on demand-based maps. We then overlay our coalition’s distribution coverage with precise GIS locations of retail outlets to understand how best to achieve last mile penetration. Once priority locations have been identified, SHK deploys a broad suite of capabilities and products, in contrast to most other responses that are ad hoc and limited to a single product. 2. Its use of local capabilities. SHK uses idled capacity to maintain livelihoods , which are crucial for social stability. Enabling private sector partners to recover their costs enables sustainability over the many months required to flatten the curve, reducing reliance on one-off cash donations. Utilizing the private sector is also powerful in that it allows the local economy to stay afloat, and empowers local communities rather than utilizing the typical crisis response model of relying on assistance from the outside.

Planned Goals and Milestones

We are expanding distribution into new communities across Kenya with each passing week. By May's end, we expect to reach 1.25M people with soap; have 400 hand-washing stations open; distribute 100K masks; and conduct daily disinfection in 3 communities. We are also continuing with the consumer education campaign (which has created over 32 million impressions through TV commercials and reached over 1.3 million users on social media) by engaging with the media on a regular basis.
Funding Goal5,000,000
New Implemented CountriesGhana, Ethiopia, Senegal, Rwanda, Nigeria, Uganda, Tanzania

The Team Behind the Innovation

Safe Hands Kenya is led by Andrew Waititu (CEO) and Angela Nderu (COO), both Kenyan nationals. Key coalition members of Safe Hands Kenya include: Africa Practice, Dalberg, KOKO Networks, Lynk, Pwani Oil Products, Village Creative, and Orbit Chemicals. Additional coalition members can be found on the Safe Hands Kenya website.

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

May 2020
Lives Impacted
1,300,000
Apr 2020
New Country Implemented In
Kenya
Apr 2020
Created